The LIZN Passion
The company vision is to consumerize the hearing industry and to develop affordable products to help people improve their face-to-face communication, leading to an improvement in the quality of life for the more than one billion of the world population who struggle to understand speech in noisy environments and challenging acoustics.
The LIZN Story
Founding of LIZN
The company was founded by Michael Løvbjerg, Niels Farver and Mads Rugholm based on their experiences in the Danish hearing aid and pro audio industry. LIZN started the development of the LIZN Hearpieces® in the fall of 2015, and in 2016 the LIZN brand name was registered as a trademark.
Patents and Design registration
In 2017 the patent application for the core system was filed, and in 2017 the design registrations for the LIZN Hearpieces® and Charger was registered. In 2018 the product received the prestigious CES Innovation Award, and in 2019 it was honored by the German Design Award.
Strategy and tough decisions
The strategy behind the product development of the LIZN Hearpieces® was based on the utilization of components from the consumer electronics industry. This is the prerequisite for producing significantly cheaper than traditional hearing aids. However, this strategy proved more difficult to realize than anticipated. In 2020, it became necessary to discard the chosen platform, as it turned out that it did not provide the opportunity to combine the LIZN functionality with the wireless earphone functionality with the desired quality level.
New successful platform
Four years later – in 2024 – the new platform was finalized, tested and certified. The LIZN Hearpieces® – covered by a very strong patent portfolio – have proved to significantly improve speech understanding in noisy environments and challenging acoustics. In particular for people with a mild to moderate hearing loss the LIZN Hearpieces® is a technological break-through for speech understanding in difficult sound environments.
The LIZN Team
The LIZN team is a dedicated group of people with many years of experience in advanced sound technology and electronics. Further, a group of professionals within the Danish industrial design, marketing, IT and music environment have contributed with ideas and solutions to realize the total LIZN concept.
Several key figures have been instrumental in the evelopment of LIZN and the LIZN Hearpieces®, including:
Michael Løvbjerg
Experienced CEO, board member and shareholder in startup and growth companies and turnarounds.
Michael is the ALL over the place inspirator and driver.
Jan Abildgaard Pedersen
Experienced in the Audio Industry including Bang & Olufsen, Amazon, Lyngdorf Steinway, Dynaudio, and President of the international Audio Engineering Society.
Jan is the well-structured and consistent driver with focus on motivation and personal sparring of the product development team.
Niels Farver
Experienced within hearing aid development at Oticon & Microsound, Psychoacoustic research at DTU, Hearing diagnostics at GN Otometrics and DSP software for professional audio equipment at TC Electronics.
Niels is the crazy professor and company pool of intelligence and innovation.
Mads Rugholm
Experienced within sales & marketing of hearing aids and CEO of a number of companies including startups and turnarounds in the leisure industry.
Mads is the old and grumpy killer of bad marketing ideas.
Niels Holst
Experienced within research and development on countless embedded pro-audio and consumer electronic products. EMS management. Tech lead agile development teams.
Lars is the calm and consistent master of details and execution.
Torben Madsen
Head of Design at Madsen Design in Aarhus, Denmark and designer of the LIZN Hearpieces and Charger. Highly recognized Danish product designer. Among many other achievements he has taken over the heritage of the classic Danish architect Arne Jacobsen as design responsible for VOLA.
Torben is the creative whirlwind dedicated to simplicity and functionality.
Mads Mathias
Is one of the most talented young musicians and song writers in the flourishing Danish jazz environment. Winner of Danish Music Award and finalist in USA Songwriting Competition.
Mads Mathias is the charming and talented crooner and world traveler with a big heart.
